NFL’s D.C. Team Walks Name-Change Path That May Run 10,000 Miles

On February 2, 2022, the Washington D.C.-based National Football League (NFL) will reveal their new name and branding. The team’s re-branding has been long-awaited as they have tried to maintain secrecy while avoiding trademark infringement. Many brands try to hide their trademark filings until they are ready to make the brand public. Bloomberg Law interviewed Finnegan partner Mark Sommers regarding this difficult process.

Mark explained that Tonga and Mauritius have become some of the most possible spots for early trademark filings. He stated, “They’re ripe for this purpose because the registries can only be searched by hand.”

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