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Consumer Goods and Services

About

Products and services used in everyday life are continuously and rigorously put to the test. Whether buying kitchen appliances or using banking services, consumers rely on innovative companies to keep meeting their needs, making competition fierce. Companies building products and delivering services have got to stay a step ahead with innovating to keep and create markets, while taking care that their brand remains trusted across product lines. Goods and services, ranging from tangible to digital, durable to non-durable, necessary to purely pleasure, drive the consumer spending many economies depend on. Finnegan has long assisted the broad spectrum of industries catering to consumers, working with some of the world’s most well-known brands to protect their ideas and execute commercial solutions so we can help keep commerce flowing and consumers consuming.

Understanding the law, science, and technology

Companies dedicated to consumer markets must know and understand the influence of IP law on their businesses. Finnegan’s professionals bring a mix of technical training and business savvy to their IP legal practices to craft with clients comprehensive and holistic IP strategies that are on pace with today’s business landscapes and forecasting ahead to tomorrow’s. We help by:

  • Developing and managing a comprehensive IP portfolio by obtaining patent and brand protection in the United States and abroad
  • Writing opinions and providing ongoing counseling for new and evolving products
  • Registering design protection
  • Developing licensing programs
  • Conducting due diligence investigations for mergers, acquisitions, and other partnering opportunities
  • Protecting against infringement through litigation or other dispute resolution options
  • Advising on trade secret protection and litigating misappropriation
  • Providing trademark and copyright services and advertising protection


Comprehensive legal, technical, and strategic experience protecting innovations
Our Consumer Goods and Services practice includes attorneys and professionals with degrees in relevant scientific disciplines such as electrical engineering, chemistry, computer science, mechanical engineering, and physics, as well as attorneys with extensive experience in brand management and protection. Many joined Finnegan after holding positions in industry, at universities, or as examiners with the U.S. Patent and Trademark Office.

Everyone in this industry

Industries

Artificial Intelligence (AI) and Machine Learning (ML)

Advancements in artificial intelligence (AI) present novel challenges for businesses looking to invest in intellectual property. Protecting those investments and understanding the innovation landscape is where Finnegan comes in.

View Artificial Intelligence (AI) and Machine Learning (ML)

Augmented Reality/Virtual Reality (AR/VR)

Innovation in the AR/VR space takes many forms, including branding, digital media, software, hardware, designs, and other intellectual assets. Navigating the IP landscape in this rapidly evolving marketplace is a complex endeavor.

View Augmented Reality/Virtual Reality (AR/VR)

Automotive and Smart Mobility Tech

Finnegan has a long history of working with automakers and suppliers in the automotive industry building legal strategies designed to help protect, advocate, and leverage their high-value IP assets.

View Automotive and Smart Mobility Tech

Consumer Products

Finnegan’s consumer product experience spans cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics, and more. We have a long history of working with these diverse industries and understand the fast pace of development and improvements, the changing needs of consumers, and the power of a strong brand.

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Digital Health

Consumers have access to an ever-growing number of affordable and portable devices designed to provide metrics and details about personal health and lifestyle. In an increasingly connected world, this type of information can be invaluable in helping healthcare professionals provide higher levels of care.

View Digital Health

Financial Services and Business Systems

Protecting innovations related to financial services, software, and life sciences has for decades presented unique challenges. Finnegan has played a role in some of the seminal court cases involving the scope of patent protection. With our historical insight and sharp focus on the everchanging patent eligibility landscape, we work with clients across a broad range of technologies.

View Financial Services and Business Systems

Food and Beverage

It is no surprise that food and beverage companies invest substantial resources creating new products and unique ways to package and market them. Companies must protect these investments by obtaining and protecting the underlying intellectual property rights that result from their innovation.

View Food and Beverage

Gaming

Protecting IP in this ultra-competitive market is an elaborate task due to the various technologies and intellectual properties often involved with cutting-edge gaming innovation. In collaboration with clients, we develop comprehensive, holistic IP strategies designed to protect the spectrum of their technology and innovation.

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Robotics

Technological advances in the fields of semiconductors, sensors, digital imaging, wireless communications, control software, and material science have contributed to the resurgence in robotics research and development. Finnegan works with leaders and innovators in the diverse markets that have contributed to recent and evolving developments in the robotics arena.

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Sports, Fitness, and Outdoor Recreation

From “apps” on a phone for health-conscious consumers, to data-measuring wearables for competing athletes, to esports, a wide variety of performance technology, gaming leagues, and lifestyle products have entered the mainstream. To keep pace with customer demand, companies are tasked with continually inventing, manufacturing, and branding new and innovative products.

View Sports, Fitness, and Outdoor Recreation

Textiles

From protecting vulnerable crops, helping doctors improve their patient’s lives, and monitoring your vital signs, to improving the comfort of your clothing—textiles are everywhere. Textiles comprise a broad and diverse range of products used in myriad applications.

View Textiles

Experience

Carrum Technologies, LLC v. BMW of North America, LLC, et al.

Obtained complete victory against Carrum on appeal of the District of Delaware’s claim construction to the Federal Circuit following Carrum’s stipulation of non-infringement under the claim construction, thereby exonerating BMW’s ACC system, first sold in 2000, against Carrum’s 2004 patents. Invalidated several asserted claims through post-grant efforts before the U.S. Patent Office, including IPRs and EPRs, and pursued claims through proceedings before the Eastern District of Virginia to vindicate BMW’s patent challenges.

1:18-cv-01645, D. Del., Judge Andrews
21-1435, 24-1480, Fed. Cir., Judges Clevenger, Cunningham, Lourie, Moore, Prost, Taranto
IPR2019-00902, -00903, -00904, -00905, -00927, 00928, PTAB, Judges Browne, Scanlon, Tornquist
90/019,010, CRU

Certain Digital Media Devices, Including Televisions, Blu-Ray Disc Players, Home Theater Systems, Tablets and Mobile Phones, Components Thereof and Associated Software

Represented LG Electronics in Investigation concerning certain media technologies in smartphones and televisions, home theater systems, Blu-ray disc players, and tablets. Following trial, all four asserted patents were found not infringed and/or invalid.

337-TA-882, ITC, Judge Shaw

Strategic patent support led to startup acquisition

Advised a cycling-focused startup on the preparation and prosecution of a foundational patent application, which played a key role in its acquisition by a global leader in GPS-enabled technology across fitness, outdoor, marine, automotive, and aviation markets.

Secured global settlement for video game company

Resolved litigation spanning three continents faced by video game company by negotiating a global settlement. 

B/E Aerospace v. Safran Cabin Inc. f/k/a C&D Zodiac, Inc.
Represented B/E Aerospace in pursuing infringement claims against Safran and defending multiple post-grant challenges by Safran at the U.S. Patent and Trademark Office, for design of aircraft monuments. Secured favorable settlement of all claims.

2:19-cv-01480, C.D. Cal., Judge Wu

Corbion NV v. WTI, Inc.

Represented Corbion N.V. in litigations against WTI, Inc. involving dry vinegar products.

1:23-cv-00144, S.D. Ga., Judge Epps
1:23-cv-08624, S.D. Ga., Judge Broderick

More

Insights

Articles

How Low Can You Go? Courts Lower Marking Defense Burden, Raising Patent Damages Risks

June 29, 2026

Federal Circuit IP Blog

Redesigns Done Right at the ITC: Federal Circuit Affirms ITC Determination of Noninfringement of Redesigned Products

June 26, 2026

Federal Circuit IP Blog

Federal Circuit Affirms Indefiniteness of the Term “About”

June 10, 2026

Articles

D. Mass. Patent Litigation Update, March 2026

D. Mass. Patent Litigation Update: March 2026

May 4, 2026

Articles

Prosecution History Estoppel: Navigating Limits on Equivalents in Patent Litigation

March/April 2026

Articles

The UPC - Only Three Years Old and Already Leading

The UPC - Only Three Years Old and Already Leading

March 18, 2026

More

News

Commentary

IP Notebook: Hugging It Out

June 10, 2026

Commentary

Will the Chicago Cubs Win Their Game Over 'The Rooftop Phenomenon'?

June 8, 2026

Commentary

Quince Aims to Have ‘Dupe’ Evidence Shape Ugg Shoe Patent Trial

May 26, 2026

Commentary

Taylor Swift 'The Life of a Showgirl' Case Heads to Key May Hearing

April 22, 2026

Commentary

Patent Cases Down 64% YOY at PTAB, up 70% at ITC in Q1 2026

April 15, 2026

Commentary

Valve’s ‘Patent Troll’ Verdict Points to Laws, Licenses as Tools

February 26, 2026

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