In an interview with Food Manufacture, Finnegan partner Clare Cornell answers how IP rights can be protected on packaging. She said, "Packaging's appearance and brand names can be trademarked. Appearance and new packaging shapes can be protected by design rights. Unique and distinctive packaging can also be protected from copying using unregistered rights. Packaging with new functional features can be protected by patents." She adds that investing in securing IP rights for your packaging can save you money and effort in the long run.
