Last Super Bowl Launched Beer’s Corn Syrup Wars. A Year Later, There’s One Clear Winner: Hard Seltzer.

Ahead of the 2020 Super Bowl, the Chicago Tribune interviewed Finnegan partner Margaret Esquenet to discuss MillerCoors LLC v. Anheuser-Busch Cos. LLC, a case in which MillerCoors sued Anheuser-Busch for misleading advertising after Anheuser-Busch ran a commercial during the 2019 Super Bowl, accusing MillerCoors of using corn syrup in their beer. While it is true that MillerCoors uses corn syrup as one of its ingredients, the company clarifies that it is not the same as high-fructose corn syrup, and the corn syrup they use gets converted into alcohol during the fermentation process. The dispute has played out publicly, resulting in additional trade secrets lawsuits being filed. Margaret said, "You don’t always see two big players like this go after each other in such a big and splashy way. The whole concept of being literally true but misleading is going to be playing a much larger role in how advertising is evaluated because of the consumer interest in ingredients."

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