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商标及品牌管理

About

凡是成功的公司,都需要依赖其品牌影响力,宣传其产品和服务的质量与卓越之处。无论是对商号、商标和宣传口号进行商标注册,或是对版权作品进行登记、对产品设计进行专利保护,还是在媒体平台上处理广告问题,经验丰富的商业领袖都会利用知识产权法来战略性地保护其品牌及建立市场地位。商标往往是公司最宝贵的资产之一。一旦商标遭到侵犯或淡化,可能会造成数百万美元的收益和商誉损失。飞翰在一些著名的诉讼案件(通常与违反《兰哈姆法》的商标侵权行为或虚假广告有关)及非诉咨询注册业务中都有杰出表现,那些有价值、兴起的品牌企业长期委托飞翰为他们处理最复杂的高风险商标问题。

飞翰协助企业建立和保护品牌的专业团队以经验丰富、技术高超、善于创新和广泛深入而著称。我们的业务团队包括经验丰富的律师、法律助理和专业人士,包括商标组合管理人和内部调查员。我们几乎在涉及所有类型的产品和服务以及品牌保护的方面都积累了大量经验,能够指导客户以最有利的方式保护、主张和运用其宝贵的知识产权资产。以团队为导向,我们的业务连续被权威出版物列为顶级排名,如MIP知识产权管理杂志、The Legal 500以及World Trademark Review 《世界商标评论》。

在欧洲、英国和美国保护值得信赖的品牌

我们提供全面的商标服务,从甄选、排查、申办、维护到商标组合管理、商标审计、商标许可、监测服务、争议和诉讼等。我们的业务范围具有很强的灵活性,能够实施全球品牌保护计划,为广告活动提供建议,并迅速而有效地评估数据隐私问题。我们服务的客户群多样化且遍布全球,包括制药和生物技术、金融服务、出版、电子商务、娱乐、体育和健身、计算机和电信、消费品、汽车和制造业等行业内各个规模的企业和机构。我们可以为很多客户提供全程商标服务,也可以视个案向客户提供相应的专项服务。

合作推进商业目标、提升市场价值

保护和促进创新及市场信任是飞翰的基本宗旨。飞翰坚持具有服务精神的文化且保持在专业律师协会和法律协会的领导地位,并与工业界同仁和政府合作以促进知识产权保护和提高行业专业水准。我们参与的组织包括美国知识产权法协会(AIPLA)、全面广告商协会(ANA)、美国自律商业促进组织(BBB National Programs)、英国特许商标律师协会(CITMA)、知识产权所有者协会(IPO)、国际商标协会(INTA)、欧洲商标权人协会(MARQUES)。

Everyone in this practice

业务范围

广告

美国国家广告部(NAD)是高度专业化的争议解决场所,也是广告行业自我监管的机构。企业最好由具有丰富NAD经验的律师顾问来处理其相关事务并从容应对。

View 广告

著作权

用德国、英国和美国知识产权法来保护企业和组织机构的版权作品,需要依赖对这些法律的清晰指导思路和创造性解决方案。这些指导和方案将帮助企业和组织机构在竞争中保持优势。

View 著作权

假冒/灰市货品

伪造及灰市商品的发展愈演愈烈,每年给相关行业造成数十亿美元的损失。

View 假冒/灰市货品

外观设计知识产权

企业的设计能将企业与竞争对手区分开来,使企业的产品与众不同,并有助于保持竞争优势。

View 外观设计知识产权

域名诉讼与UDRP

鉴于域名抢注和互联网侵权活动的泛滥情况和严重程度,我们就制定域名注册策略向客户提供建议。

View 域名诉讼与UDRP

隐私

From data gathering to data storage, from privacy by design to governance and legal compliance, all industries and sectors are faced with complex and often unsettled issues related to privacy.

View 隐私

商标咨询及申办

我们每年通常要提出数千条有关商标排查的意见。目前,我们负责25,000多项商标的申请与注册(美国和美国以外)。

View 商标咨询及申办

商标诉讼与审判

本事务所的诉讼业务涉及所有类型的商标侵权与淡化案件,包括商标、服务标记、商业外观、产品配置、商业名称、域名、文字、数字、颜色和电话号码。

View 商标诉讼与审判

商标异议及无效程序

在处理每宗异议和注销案时,我们都会考虑其具体情况。

View 商标异议及无效程序

经验

Eastman Chemical Company & Others v. Covr Group Limited & Another
Finnegan represented Eastman Chemical Company, an independent global specialty materials company, and several of its subsidiaries in a UK dispute concerning copyright infringement, trade secret misappropriation, and breach of contract before the UK High Court. The dispute centered on a proprietary database of patterns used in automotive paint protection film. The parties reached a confidential settlement and the Defendants agreed not to infringe Eastman intellectual property rights in the future.

IL-2024-000026, UK High Court

IP services for Tetra Tech

Finnegan assists Tetra Tech, Inc., a leading provider of high-end consulting and engineering services, with comprehensive patent services including litigation, counseling, and opinions related to railroad technologies. Finnegan also provides trademark search, opinion, and prosecution services to Tetra Tech.

Advising on the EU AI Act

Provided guidance on the copyright-related implications of the EU AI Act, including compliance and risk management.

Copyrightability of AI-generated works and prompts

Developed internal guidelines regarding the use of AI to create content and maintain copyright protection; advised on the creation and protection of AI prompts.

Corporate AI governance

Prepared internal corporate AI frameworks governing the adoption and use of generative AI solutions and copyright-related considerations.

Liabilities relating to the development of AI-powered solutions

Counseling regarding potential liability issues relating to the use of copyrighted materials, including open-source software, to train AI models, as well as advising on issues relating to AI-generated impersonations of individuals’ likeness and personas.

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专业见解

Lecture

IPIC/McGill Summer IP Course 2026: Understanding Trademarks

July 14, 2026

Montreal

Articles

The Breakaway Problem: What USA Masters Weightlifting Got Wrong and What Every Splinter Group Should Know

May 29, 2026

Articles

Colorado Replaces Landmark AI Act: An Overview of the New SB 26-189 Framework

May 26, 2026

Conference

Best Practices and Tech in Intellectual Property Conference 2026

May 17, 2026

Tel Aviv

Articles

COPPA’s Amended Rule Is Now in Full Effect: What Operators Need to Know

May 15, 2026

INCONTESTABLE® Blog

Netflix Prevails in Copyright Infringement Suit Regarding Tiger King

May 14, 2026

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新闻

Commentary

Levi’s Has Filed 2 New Lawsuits This Year to Protect Its Red Tab Trademark

July 9, 2026

Award/Ranking

Finnegan’s European Practices and Attorneys Highlighted in 2026 Managing IP Rankings

June 25, 2026

Award/Ranking

Finnegan Earns Top Rankings in the 2026 Legal 500 U.S. Guide

June 10, 2026

Award/Ranking

World Trademark Review Recognizes Three Finnegan Partners on its 2026 Global Leaders List

June 24, 2026

Commentary

Will the Chicago Cubs Win Their Game Over 'The Rooftop Phenomenon'?

June 8, 2026

Press Release

Finnegan Enhances Its German and European IP Practice with Björn Kalbfus

April 30, 2026

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