直 Japanese PDF Font
  • Our Professionals
  • Our Work
  • Our Insights
  • Firm
  • Offices
  • Careers
Finnegan
  • News
  • Finnegan Facts
  • History
    • Diversity, Equity, and Inclusion
    • Finnegan FORWARD
  • Pro Bono
  • Management

Commentary

Litigator of the Week: Standing Strong for Under Armour’s Trademarks Without Going Overboard Against Upstart Armorina

January 20, 2023

The AmLaw Litigation Daily

The AmLaw Litigation Daily named  Finnegan attorneys Douglas “Chip” Rettew, Patrick Rodgers, Laura Masurovsky and Rosie Norwood-Kelly Litigators of the Week for their jury-trial win for client Under Armour. A federal jury in Baltimore ruled that Armornia, a startup that makes athleticwear for women, infringed and diluted Under Armour’s “Armour” trademarks. By only seeking a $1 in damages, Under Armour demonstrated its desire to not put the defendant out of business, but rather protect its trademark rights.

In this interview, Doug discusses the strategy behind the win and how the team addressed the “David and Goliath” concern. He said, “With any disparity in resources or size, there’s always a concern that jurors will reflexively think “David and Goliath” and favor the smaller party—even if subconsciously. We dealt with this several ways.”

Read “Litigator of the Week: Standing Strong for Under Armour’s Trademarks Without Going Overboard Against Upstart Armorina”     

Tags

trademark dilution

Related Practices

Trademark

Trademark Litigation

Related Industries

Consumer Goods and Services

Consumer Products

Hospitality, Gaming, and Leisure

Sports, Fitness, and Outdoor Recreation

Related Offices

Washington, DC

Related Professionals

Douglas A. Rettew
Partner
Washington, DC
+1 202 408 4161
Email
Patrick J. Rodgers
Associate
Washington, DC
+1 202 408 4374
Email
Laura_Masurovsky
Laura P. Masurovsky
Partner
Washington, DC
+1 202 408 4043
Email
Rosie Norwood-Kelly
Associate
Washington, DC
+1 202 408 4182
Email

Related News

Press Release

Finnegan Secures a Jury Win for Under Armour in Trademark Suit

January 24, 2023

Commentary

Behind the Case: How Finnegan Snagged an Under Armour Win

January 20, 2023

Press Release

Finnegan Earns Law360’s Practice Group of the Year for Intellectual Property

January 18, 2023

Commentary

Under Armour Wins in TM Suit Against Armorina

January 13, 2023

Commentary

Former Finnegan Trademark Atty Rejoins Firm

January 13, 2013

Press Release

Trademark Attorney Lisa London Returns to Finnegan

January 12, 2023

Commentary

High Court Dog Toy Case Ushers in ‘Exciting’ Trademark Law Year

December 30, 2022

Media Mention

Patent Biz Can't Save IP Case Against BMW, Judge Says

December 15, 2022

Commentary

Jack Daniel’s, Dior Cry ‘Dilution’ as Toys, Porn Star Copy Marks

December 14, 2022

Due to international data regulations, we’ve recently updated our privacy policy. Click here to read our privacy policy in full.

We use cookies on this website to provide you with the best user experience. By accepting cookies, you agree to our use of cookies. Please note that if you opt not to accept or if you disable cookies, the “Your Finnegan” feature on this website will be disabled as well. For more information on how we use cookies, please see our Privacy Policy.

The Finnegan UPC Hub is a one-stop shop for our insights related to the Unified Patent Court (UPC).

Finnegan
Click Here
  • Privacy
  • Disclaimer
  • EEO Statement

© 2023 Finnegan, Henderson, Farabow, Garrett & Dunner, LLP