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Commentary

Litigator of the Week: Standing Strong for Under Armour’s Trademarks Without Going Overboard Against Upstart Armorina

January 20, 2023

The AmLaw Litigation Daily

The AmLaw Litigation Daily named  Finnegan attorneys Douglas “Chip” Rettew, Patrick Rodgers, Laura Masurovsky and Rosie Norwood-Kelly Litigators of the Week for their jury-trial win for client Under Armour. A federal jury in Baltimore ruled that Armornia, a startup that makes athleticwear for women, infringed and diluted Under Armour’s “Armour” trademarks. By only seeking a $1 in damages, Under Armour demonstrated its desire to not put the defendant out of business, but rather protect its trademark rights.

In this interview, Doug discusses the strategy behind the win and how the team addressed the “David and Goliath” concern. He said, “With any disparity in resources or size, there’s always a concern that jurors will reflexively think “David and Goliath” and favor the smaller party—even if subconsciously. We dealt with this several ways.”

Read “Litigator of the Week: Standing Strong for Under Armour’s Trademarks Without Going Overboard Against Upstart Armorina”     

Tags

trademark dilution

Related Practices

Trademark and Brand Management

Trademark Litigation and Trials

Related Industries

Consumer Goods and Services

Consumer Products

Hospitality, Gaming, and Leisure

Sports, Fitness, and Outdoor Recreation

Related Offices

Washington, DC

Related Professionals

Douglas A. Rettew
Partner
Washington, DC
+1 202 408 4161
Email
Patrick J. Rodgers
Associate
Washington, DC
+1 202 408 4374
Email
Laura P. Masurovsky
Partner
Washington, DC
+1 202 408 4043
Email

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