直 Japanese PDF Font
  • Our Professionals
  • Our Work
  • Our Insights
  • Offices
  • Firm
  • Careers
Finnegan
  • News
  • Finnegan Facts
  • History
    • Finnegan VISION
    • Finnegan FORWARD
  • Pro Bono
  • Management
    • Pricing & Alternative Fee Arrangements
    • AFA Models We Offer
    • Contingency Fees
    • AI + KM

Commentary

Litigator of the Week: Standing Strong for Under Armour’s Trademarks Without Going Overboard Against Upstart Armorina

January 20, 2023

The AmLaw Litigation Daily

The AmLaw Litigation Daily named  Finnegan attorneys Douglas “Chip” Rettew, Patrick Rodgers, Laura Masurovsky and Rosie Norwood-Kelly Litigators of the Week for their jury-trial win for client Under Armour. A federal jury in Baltimore ruled that Armornia, a startup that makes athleticwear for women, infringed and diluted Under Armour’s “Armour” trademarks. By only seeking a $1 in damages, Under Armour demonstrated its desire to not put the defendant out of business, but rather protect its trademark rights.

In this interview, Doug discusses the strategy behind the win and how the team addressed the “David and Goliath” concern. He said, “With any disparity in resources or size, there’s always a concern that jurors will reflexively think “David and Goliath” and favor the smaller party—even if subconsciously. We dealt with this several ways.”

Read “Litigator of the Week: Standing Strong for Under Armour’s Trademarks Without Going Overboard Against Upstart Armorina”     

Tags

trademark dilution

Related Practices

Trademark and Brand Management

Trademark Litigation and Trials

Related Industries

Consumer Goods and Services

Consumer Products

Hospitality, Gaming, and Leisure

Sports, Fitness, and Outdoor Recreation

Related Offices

Washington, DC

Related Professionals

Douglas A. Rettew
Partner
Washington, DC
+1 202 408 4161
Email
Patrick J. Rodgers
Associate
Washington, DC
+1 202 408 4374
Email
Laura P. Masurovsky
Partner
Washington, DC
+1 202 408 4043
Email

Related News

Commentary

Levi’s Has Filed 2 New Lawsuits This Year to Protect Its Red Tab Trademark

July 9, 2026

Commentary

‘Oyez, Oyez.’ Supreme Court’s Last Official Crier Dies at 102

July 8, 2026

Commentary

Patent Strategy Could Shape Financing, Valuation and Risk in Offshore Energy Projects

June 30, 2026

Award/Ranking

Finnegan’s European Practices and Attorneys Highlighted in 2026 Managing IP Rankings

June 25, 2026

Commentary

Zync Fights Block of ITC Trade Secret Case Against BMW

June 24, 2026

Press Release

BMW Obtains Preliminary Injunction Against Zync; Federal Court Orders Zync to Halt ITC Trade Secret

June 23, 2026

Commentary

BMW Secures Injunction Forcing Zync to Seek Stay of ITC Trade Secret Case

June 23, 2026

Award/Ranking

Finnegan Recognized in 2026 BTI Client Service A-Team Rankings

June 22, 2026

Award/Ranking

Six Finnegan Partners Recognized in the 2026 Lawdragon 500 Leading Global IP Lawyers

June 22, 2026

Due to international data regulations, we’ve updated our privacy policy. Click here to read our privacy policy in full.

  • Privacy
  • Disclaimer
  • Legal Notices
  • Fraud Alert
  • EEO Statement
  • Cookies
  • Contact Us

© 2026 Finnegan, Henderson, Farabow, Garrett & Dunner, LLP