BMW Group Secures Quick Dismissal in the Southern District of Texas

FOR IMMEDIATE RELEASE
August 18, 2025

Finnegan is pleased to announce that BMW Group secured a victory against Wyoming-based Non-Practicing Entity Ad Innovations, LLC (“Ad Innovations”) in the Southern District of Texas, as Ad Innovations—in discovering that its infringement theory was entirely baseless—recently dismissed its case against BMW of North America, LLC (“BMW NA”).  

On June 6, 2025, Ad Innovations sued BMW NA based on an allegedly infringing feature in its 7 Series vehicles. But, as confirmed by public sources, the allegedly infringing feature was entirely missing. With the tried and trusted support of the Finnegan team, BMW Group was able to obtain a swift, cost-effective dismissal of the case. This most recent victory confirms BMW Group’s winning streak against baseless claims by NPEs.

Contacts

Terra Liddell, Chief Marketing Officer
terra.liddell@finnegan.com

Angela Robinson, Director of Branding and Communications
angela.robinson@finnegan.com

About Finnegan
When your most valuable assets are ideas, innovation, and brand—you need the best to protect them. Finnegan, a premier intellectual property law firm, is trusted by global leaders to protect and advance what sets them apart. With 11 offices across the globe, we bring local insight and global reach to every IP challenge. We are located in Atlanta, Boston, London, Munich, Palo Alto, Reston, Seoul, Shanghai, Taipei, Tokyo and Washington, DC. From high-stakes litigation to cutting-edge patent strategy and innovative brand management, we deliver unmatched depth, agility, and results. If it is IP, it is Finnegan. Please visit us at www.finnegan.com or follow us on LinkedIn to see how we’re shaping the future of IP, one breakthrough at a time.