For its article on the importance of Chinese outbound investors knowing how to protect intellectual property in different jurisdictions, China Business Law Journal contacted Finnegan partner B. Brett Heavner for commentary on current trademark challenges to social media use in the United States.
Heavner said, “Trademark owners face a complicated situation online because they must balance the need for an online presence, and the benefits of having their brands discussed by consumers, with the need to control the use of the brands and stop confusing and infringing uses of their trademarks.”
