Experience

Augmented Reality/Virtual Reality (AR/VR)

About

Augmented Reality/Virtual Reality (AR/VR) is part of our work in AI, Electronics, and Information Technology, Consumer Goods and Services, and Hospitality, Gaming, and Leisure.

Immersed in protecting AR/VR innovation

Augmented reality and virtual reality are shaping up as future technological battlegrounds, with numerous high-tech companies making significant investment in these technologies across a range of industries, including aerospace and defense, automotive, consumer electronics, digital health, Internet of Things (IoT), retail, software, and video gaming. Innovation in the AR/VR space takes many forms, including branding, digital media, software, hardware, designs, and other intellectual assets. Navigating the IP landscape in this rapidly evolving marketplace is a complex endeavor. In close partnership with clients, we tailor comprehensive, sophisticated IP strategies to protect their investments and build their market share. Finnegan is deeply committed to supporting AR/VR innovation and working with companies pushing boundaries and creating new spaces.

Understanding the law, science, and technology

In the rapidly evolving high-tech industry, simply knowing the law is not enough. With nearly 300 professionals with scientific degrees all focused on intellectual property, Finnegan has a distinct advantage in assisting clients with protecting and leveraging AR/VR innovations. More than 65 of our professionals have Ph.D.’s, and more than 110 have master of science degrees. Our talent pool includes former in-house counsel, patent examiners, researchers, and engineers with experience involving:

Artificial intelligence (AI)
Big data and bioinformatics
Computer science
Electrical and computer engineering
Gaming
Implantable and wearable devices
Information science and systems
IoT
Media and entertainment
Mobile software applications
Recreational and sports equipment
Robotics and telemedicine
Secure data storage and transmission
Telecommunications and physics
Textiles and wearable technology

Finnegan understands the potentially disruptive nature of AR/VR technology, the need of companies to determine how this technology may affect them, the demands of investors and shareholders to generate value, and the importance of securing early and meaningful IP protection. We work with AR/VR innovators to develop sophisticated, comprehensive, and tailored IP strategies to meet their individual needs. We help with:

Strategically developing a worldwide portfolio of copyrights, design and utility patents, trademarks, and trade secrets
Counseling on freedom-to-operate in specific markets without running afoul of others’ intellectual property
Providing due diligence, advice, and industry, market, and competitive research related to mergers, acquisitions, investment targets, barriers to entry, and technology niches
Counseling on business-related matters, including antitrust and competition issues
Monetizing IP portfolios to generate additional revenue streams
Litigating IP claims to protect clients’ innovations and defend them from infringement claims
Challenging and defending patents in administrative proceedings before the U.S. Patent and Trademark Office (USPTO), including reexamination, inter partes review (IPR), and post grant review (PGR) proceedings

Everyone in this industry

Experience

Representing FaceTec, Inc. in four inter partes reviews (IPRs) relating to groundbreaking 3D liveness detection technology.

IPR2025-00106, -00107, -00108, -00109, PTAB, Judges Khan, Hoang, Baer

Represents Iris ID Systems, Inc. in patent infringement litigation related to biometric technology.

2:19-cv-14240, D.N.J., Judges Martinotti, Dickson

Finnegan has guided the development of Rockwell Collins’ portfolio that includes over 50 patents and pending applications directed to control and navigation of manned and unmanned air vehicles. These patents cover technologies ranging from fault-tolerant automatic control systems, single lever power controllers, systems for controlling multi-input/multi-output systems using feedback LTI’zation, image-augmented inertial navigation systems, celestial-image augmented navigation and targeting systems, vertical take-off and landing control systems, systems for autonomously landing aircraft, and systems for improving the efficiency of power generation systems.

Represented defendant Iris ID in a patent infringement suit involving biometrics technologies.

6:13-cv-00088, E.D. Tex., Judge Schneider

Employed a successful motion to dismiss strategy to defend client customer interests in multiple patent infringement lawsuits filed in the District of Delaware (D. Del.).

1:19-cv-430, -00431, -00436, D. Del., Judge Connolly