Trade Mark Practice in Europe, the United States, and China: Navigating These Three Important Jurisdictions

Name: Trade Mark Practice in Europe, the United States, and China: Navigating These Three Important Jurisdictions
Start: 2016-09-20T00:00:00Z
End: 2016-09-20T00:00:00Z

September 20, 2016

London, United Kingdom

Putting together filing and enforcement strategies suitable for all three of these important jurisdictions can be challenging, particularly when claiming priority from trade mark applications in the U.K. or the EUIPO. Learn how best to navigate these jurisdictions from clearance through registration and enforcement, including best practices for clearing marks for registration and use, building strong specifications, addressing refusals on both inherent and relative grounds, and tackling issues of infringement and enforcement of your trade marks.

Please join us as we discuss:

Best practices for clearing marks for use in the E.U., U.S., and China
- Searching for earlier rights in China and the relevance of Chinese Transliterated Marks
Filing strategies
- Using the Madrid Protocol to protect your mark vs. national filings
- Intent-to-use vs. use-based filings in the U.S.
- Defensive filings in China
Classification of goods and services
- Consideration of the Chinese subclass system and its interplay with Nice Classification
- Particularising your specification for use in the U.S.
Overcoming earlier marks
- Non-use cancellation
- Consent agreements
Opposition and enforcement
- Administrative and court proceedings
- Costs
- Registration with customs
China-specific challenges
- Identity theft
- Counterfeiting