A Team Effort—Avoiding Trademark Troubles in Advertising Campaigns

Finnegan partners Danny M. Awdeh and Mark Sommers joined trademark counsel from China and Europe in a roundtable discussion on trademark challenges that may arise in advertising campaigns. Awdeh and Sommers provided U.S. perspective on various topics including communication between marketing teams and trademark counsel, advertising regulations, use of third-party trademarks, comparative advertising, protections for slogans, and online advertising considerations.