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James R. Barney

ValueClick Settles in Netscape Web Ad Patent Suit

May 7, 2010

Law360

Online advertising company ValueClick Inc. has agreed to a settlement in a patent infringement suit brought by Netscape Communications Corp. over technology for Web advertising. Netscape, represented by Finnegan, sued ValueClick and several of its subsidiaries in February 2009; the suit alleged that ValueClick had infringed a patent by selling targeted and measurable online advertising campaigns to advertisers and ad agencies. The allegedly infringing services include display advertising, behavior targeting, and lead generation products.

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