Finnegan attorney Mareesa A. Frederick will be moderating the panel titled, "Protecting Your Brand at the Border: A Close Look at Using Law Enforcement and Customs to Fight Counterfeit Goods" at the International Trademark Association's (INTA) 2017 Brands and Fashion Conference. Frederick spoke with the INTA Bulletin to highlight some of the topics that will be discussed.
Frederick said that the focus of the session she will be moderating will feature panelists from the public and private sectors who will address topics such as working with law enforcement and customs to distinguish between counterfeit and genuine goods; working directly with customs rather than initiating an ITC investigation; and best practices for targeting counterfeits. She believes one of the biggest challenges brand owners face is that the marketplace is more global and as a result, the number of counterfeit goods has increased and counterfeiters are finding nontraditional ways to deliver their products to the U.S. consumer.
