Experience
Choose Energy
American Petroleum Institute
Finnegan successfully defended American Petroleum Institute (API), the leading trade association in the petroleum field, in a trademark infringement suit by Choose Energy Inc., a utilities broker that allows consumers to choose the provider of their electricity and gas service. API had adopted a theme of “choose energy” for its political campaign, encouraging voters to select candidates that support the development of U.S. energy resources. The campaign included the phrases “choose energy” and “I choose energy.” Choose Energy Inc. sought a temporary restraining order in the week prior to the elections, claiming that the campaign theme infringed its trademark rights in the CHOOSE ENERGY mark. Ultimately, the court denied the motion based on Finnegan’s arguments. Subsequently, Finnegan filed a successful motion seeking dismissal of Choose Energy Inc. state law claims (and an award of attorney’s fees) under California’s Anti-SLAPP statute on the ground that Choose Energy’s lawsuit sought to silence API’s protected political speech.
Choose Energy v. American Petroleum Institute, 5:14-cv-04557, N.D. Cal., Judge Grewal
In re 1782 Application of American Petroleum Institute
American Petroleum Institute
Protecting the integrity of the American Petroleum Institute's engine oil certification program
American Petroleum Institute
American Petroleum Institute v. Bullseye Automotive Products
American Petroleum Institute
Alzheimer's Institute of America, Inc. v. Eli Lilly and Company
Eli Lilly and Company
Defending the integrity of the American Petroleum Institute's engine oil certification program
American Petroleum Institute
Bluestone Innovations LLC v. Philips Electronics North America Corp.
Philips Electronics North America Corp.
Microchip Technology Incorporated v. Nuvoton Technology Corporation America et al.
Nuvoton Technology Corporation America et al.
No confusion in trademark victory on summary judgment for the American Retirement Association
American Retirement Association
American Petroleum Institute (API)
Due to international data regulations, we’ve updated our privacy policy. Click here to read our privacy policy in full.
We use cookies on this website to provide you with the best user experience. By accepting cookies, you agree to our use of cookies. Please note that if you opt not to accept or if you disable cookies, the “Your Finnegan” feature on this website will be disabled as well. For more information on how we use cookies, please see our Privacy Policy.
Finnegan is thrilled to announce the launch of our new blog, Ad Law Buzz, devoted solely to breaking news, developments, trends, and analysis in advertising law.