Recent Trends in the Law on Comparative Advertising in Europe and the United States
October 23, 2019
Webinar
What better way to differentiate your product than to say it is superior to your competitor’s? Although an effective marketing tool, this advertising tactic can turn into a legal minefield, especially when advertising in multiple territories.
Join us for a discussion of the latest trends in the law on comparative advertising, from EU and U.S. perspectives, including an overview of the recent case law, pitfalls to avoid, and substantiating your comparative claims in both territories.
Topics will include:
- When can a competitor use your trademark, logo, or trade dress in its advertising?
- What are the dos and don’ts of comparative advertising?
- Is it puffery or actionable comparative advertising?
- When and how should you support comparative claims with empirical studies/surveys?
- Can you use consumer comments/user-generated content about competitors in your own advertising?
Speakers:
Clare Cornell
Anna Naydonov
Moderator:
Fionnuala Richardson
Date:
October 23, 2019
Time:
10:00 - 11:00 a.m. EDT
3:00 - 4:00 p.m. BST
4:00 - 5:00 CEST
Scheduling Conflict? Finnegan records all hosted webinars. To view the recorded program, simply register for the webinar and you will receive an access link shortly after the live program is complete.
