November 4, 2025
By Lionel M. Lavenue; Matthew D. Weirich; Caitlin T. Coverstone

When a patent faces an obviousness challenge under 35 U.S.C. §103, secondary considerations often play a pivotal role in defending its validity. These real-world indicators, such as commercial success, industry praise, and long felt but unsolved needs, provide compelling evidence that an invention was not obvious to those skilled in the art.
Both the Patent Trial and Appeal Board (PTAB) and district courts must consider secondary considerations as part of the obviousness analysis. Understanding how they are treated in inter partes review (IPR), district court litigation, and ex parte reexamination (EPR) is essential for both patent owners and challengers.
Scope Note: This article focuses on how secondary considerations (also known as objective indicia) operate in obviousness analyses before the PTAB in IPR proceedings and in federal district court litigation. They are also relevant in ex parte reexamination at the USPTO, where they are presented to an examiner rather than to administrative judges. Although the same legal principles apply, ex parte reexamination follows PTO examination procedures rather than IPR or judicial standards.
The framework for evaluating obviousness originates from Graham v. John Deere Co. of Kansas City, 383 U.S. 1 (1966) and the PTAB apply four factors in determining whether a claim is obvious:
Secondary considerations—such as commercial success, long felt but unsolved need, failure of others, industry praise, copying by competitors, and unexpected results—ground the obviousness inquiry in real-world evidence. They guard against hindsight bias and help demonstrate the inventive step in context.
Courts and the USPTO have recognized the following as secondary considerations (objective indicia):
Not every case involves all these factors, but each can provide compelling, real world evidence that the invention was not obvious.
A nexus must be established between the evidence and the claimed invention. The nexus ensures that success or recognition stems from the patented features, not from unrelated factors such as marketing or pricing.
The presumption of nexus for secondary considerations applies only when the patent owner demonstrates that the product or process embodying the claimed invention is coextensive with the scope of the claims. Coextensiveness means that the product’s relevant features are substantially the same as those claimed, and that the objective evidence (such as commercial success, long-felt need, licensing, or industry praise) is tied directly to the claimed invention. If coextensiveness is established, the burden shifts to the challenger to rebut the presumption by showing that the secondary considerations are attributable to something other than the claimed invention, such as marketing efforts or unclaimed features. If coextensiveness is not present, no presumption arises, and the patent owner must affirmatively prove nexus by showing that the secondary considerations result from the unique characteristics of the claimed invention. This framework is reflected in Federal Circuit precedent and the Manual of Patent Examining Procedure (MPEP) § 716.01(b).
While Graham acknowledged the importance of secondary considerations, it did not establish a requirement that commercial success or other indicia be directly tied to the claimed invention. That principle—the nexus requirement—was later developed by subsequent caselaw[1]. When a commercial product is coextensive with the claimed invention, a rebuttable presumption arises its success or praise is due to the claimed features. This presumption can be rebutted by showing that unclaimed features or external factors drove the success.
Patent owners should support nexus with detailed technical and market evidence, while challengers may seek to disconnect the objective indicta from the claimed features.
At the PTAB, secondary considerations typically appear during the trial phase after institution. Patent owners present them in the Patent Owner Response (POR) to counter the petitioner’s obviousness arguments.
Because IPR discovery is limited (mainly declarant depositions), patent owners must build a strong written record.
In district court, secondary considerations often carry significant weight because of broader discovery and the ability to present live testimony.
At trial, juries are instructed to evaluate obviousness under the Graham framework, including objective indicia. Model jury instructions emphasize that secondary considerations are not optional; they must be weighed with the other Graham factors. Jurors are typically told that such evidence of commercial success, long felt but unsolved need, failure of others, industry praise, copying by competitors, and unexpected results helps guard against hindsight bias and contextualizes the inventive step at the time of invention.
In ex parte reexamination, the patent owner may submit objective indicia evidence to the examiner to rebut an obviousness rejection, such as commercial success, industry praise, copying, long felt need, and unexpected results.
The USPTO applies a preponderance of the evidence standard under examination procedures. Because the process is paper-driven, a clear, well-documented showing of nexus between the evidence and the claimed invention is critical for the indicia to carry weight.
|
Aspect |
District Court Litigation |
IPR (PTAB) |
|
Decision maker |
Judge or jury |
Administrative patent judges |
|
Evidence scope |
Broad: live testimony, documents, market data |
Limited: written record, declarations |
|
Evidentiary standard |
Clear and convincing evidence |
Preponderance of the evidence |
|
Weight of objective indicia |
Considered with all evidence; can be highly probative in the overall analysis in appropriate cases |
Considered with all evidence; weight depends on a proven nexus between the evidence and the claimed invention |
|
Fact finder’s perspective |
Real world, narrative driven |
Technical and prior art focused |
|
Submission format |
Expert reports, declarations, live testimony, trial exhibits |
Declarations, Patent Owner Response, written exhibits |
|
Discovery scope |
Full civil discovery under the Federal Rules of Civil Procedure |
Narrow discovery; depositions of declarants and limited additional discovery |
District courts allow a broad range of evidence and live testimony, often leading to persuasive, narrative-driven presentations. The PTAB applies a more technical, paper-focused approach, with limited discovery and a lower standard of proof. In both forums, the effectiveness of secondary considerations depends heavily on establishing a strong nexus between the evidence and the claimed invention.
Note on forum standards: district courts apply a clear and convincing standard to invalidity; the PTAB applies a preponderance standard in IPR; the PTO also applies a preponderance standard during ex parte reexamination as part of examination practice.
Secondary considerations offer a powerful means of grounding patent validity in real-world evidence, protecting against hindsight, and emphasizing the practical value of innovation. Whether before the PTAB, in district court, or during ex parte reexamination, success turns on the same principle: the ability to clearly connect evidence of market or technical achievement to the specific features claimed in the patent.
In short, objective indicia must tell the invention’s story—and that story must trace directly to the claims.
A third party challenger in ex parte reexamination can address the presumption of nexus by presenting evidence that the product’s success, industry praise, or other objective indicia are actually due to features not claimed in the patent, or to factors such as marketing, distribution, or pricing. Challengers should carefully analyze the patent owner’s evidence and look for unclaimed elements or external factors that could have contributed to the observed success. By providing technical analysis, market data, or expert testimony that disconnects the objective evidence from the claimed invention, a challenger can rebut the presumption and reduce the persuasive value of secondary considerations. It is important to remember that in EPR, a patent owner may also act as a challenger against another patent, so these strategies are relevant for any party seeking to challenge a patent’s validity.
Patent owners can benefit from the presumption of nexus when their product is coextensive with the claimed invention, but they should not rely solely on conclusory statements or general assertions. Instead, patent owners should provide detailed and well documented evidence, such as sales data, expert declarations, technical analysis, and customer or industry feedback, that directly links the objective indicia to the specific features claimed in the patent. This includes demonstrating that the claimed invention, rather than unclaimed features or external factors, is responsible for the commercial success, industry recognition, or other secondary considerations. Patent owners should also be aware that they may sometimes act as an EPR challenger themselves, and in those cases, the same principles for establishing or rebutting nexus will apply. Ultimately, a strong, fact based showing of nexus is essential to maximize the impact of secondary considerations in any forum.
[1] Manual of Patent Examining Procedure §716.01(b) (9th ed. Nov. 2013)) (“Note the great reliance apparently placed on [evidence of secondary considerations] by the Supreme Court in upholding the patent in United States v. Adams, 383 U.S. 39, 148 U.S.P.Q. 479 (1966) [the companion case to Graham v. John Deere Co.]… The term ‘nexus’ designates a factually and legally sufficient connection between the objective evidence of nonobviousness and the claimed invention so that the evidence is of probative value in the determination of nonobviousness.”
Patent Trial and Appeal Board (PTAB), Obviousness (35 USC § 103), secondary considerations of non-obviousness, United States Patent and Trademark Office (USPTO)
Copyright © Finnegan, Henderson, Farabow, Garrett & Dunner, LLP. This article is for informational purposes, is not intended to constitute legal advice, and may be considered advertising under applicable state laws. This article is only the opinion of the authors and is not attributable to Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, or the firm’s clients.
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