Reducing Legal Risk When Managing Marks on Global Websites

If your company is using online sites to distribute goods or offer services both domestically and abroad, it is likely that you are also using trademarks to build and protect your brands, goodwill and customer base. It is also likely that your company is increasingly filing trademark applications in multiple countries. Once granted, a registration provides the option of using the registration symbol ® to send a broader warning to others to stay away from confusingly similar uses. Proper marking may also give your company additional rights, provide broader damages for infringement and make an injunction more likely should you need to protect your brand in court. However, online marking that is inconsistent with your rights or non-compliant with individual country requirements may create legal risks worth managing. In this article, Robert Kramer provides best practices for marking trademark registrations on websites with global reach.

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