WASHINGTON, DC—For the third year running, BTI Consulting Group has named Finnegan a top brand in its BTI Brand Elite report, noting that Finnegan fits the criteria for firms likely to be industry leaders over the long term: adaptable, forward-looking, intuitive, and realistic. Based on extensive interviews with over 600 top legal decision makers at the world’s largest and most influential companies, BTI’s study relies on three areas to determine brand impact: brand drivers that lead to hiring a firm, customer awareness and loyalty, and competitiveness.
Brand strength is a key indicator of long-term success. As client’s expectations rise, Finnegan strives to maintain client loyalty and is proud to continue landing on the list of the world’s most influential law firm brands. BTI has ranked Finnegan as a top brand since 2017, demonstrating the strength of the firm’s reputation and its overall business result.
About BTI Consulting Group
Founded in 1989, BTI Consulting Group performs research in 42 countries and improves performance for clients on five continents. BTI benchmarks how Fortune 1000 companies buy, how professional services firms sell, and how to manage service provider performance. Through more than 14,000 independent in-depth interviews with C-level executives and systematic analysis, BTI has helped professionals boost client service for 25 years.
About Finnegan
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP is one of the largest IP law firms in the world. From offices in Atlanta, Boston, London, Palo Alto, Reston, Seoul, Shanghai, Taipei, Tokyo, and Washington, DC, the firm practices all aspects of patent, trademark, copyright, and trade secret law, including counseling, prosecution, licensing, and litigation. Finnegan also represents clients on IP issues related to European patents and trade marks, international trade, portfolio management, the Internet, e-commerce, government contracts, antitrust, and unfair competition. For additional information on the firm, please visit www.finnegan.com. Follow us on LinkedIn and Twitter.