Trademark and Brand Management
About
Successful companies rely on the power of their brands to communicate the quality and distinctiveness of their products and services. Whether trademarking names, logos, and slogans; registering copyrighted works; patenting product designs; or navigating advertising issues on media platforms, business savvy leaders use intellectual property law to strategically build and protect their brands and market positions. Trademarks are often some of the most valuable assets of a company and infringement or dilution of a mark can cost millions in revenue and goodwill. With our proven track record in high-profile litigation, often related to Lanham Act violations of infringement or false advertising, and noncontentious matters, companies with valuable and rising brands consistently look to Finnegan to handle their most complex, high stakes matters.
Practice Areas
Advertising
As a highly particularized dispute-resolution venue, the advertising industry’s self-regulatory forum, the National Advertising Division, is best navigated by counsel with vast NAD experience.
Copyright
To maintain a competitive advantage, companies and organizations need clear guidance in German, UK, and US intellectual property law and creative solutions to protect their copyrighted works.
Counterfeiting/Gray Market Goods
Counterfeiting and gray market goods are growing at an alarming rate, resulting in industry losses of billions of dollars annually.
Design Rights
Your designs separate you from the competition, make your products distinctive, and help preserve your competitive advantage.
Domain Name Litigation and UDRPs
Because of the pervasive nature and extent of cybersquatting and infringement activity on the Internet, you need to manage and set priorities for enforcement efforts by developing specific guidelines and strategies.
Privacy
From data gathering to data storage, from privacy by design to governance and legal compliance, all industries and sectors are faced with complex and often unsettled issues related to privacy.
Trademark Counseling and Prosecution
Counseling during the early phases of trademark development helps avoid costly conflicts or enforcement problems down the road.
Trademark Litigation and Trials
When problems arise and valuable trademark rights are at stake or an accusation has been made, it pays to have seasoned litigators and trial lawyers on your side.
Trademark Oppositions and Cancellations
In protecting your brand assets, trademark opposition and cancellation proceedings are effective offensive and defensive strategic tools.
Experience
IL-2024-000026, UK High Court
Provided guidance on the copyright-related implications of the EU AI Act, including compliance and risk management.
Developed internal guidelines regarding the use of AI to create content and maintain copyright protection; advised on the creation and protection of AI prompts.
Prepared internal corporate AI frameworks governing the adoption and use of generative AI solutions and copyright-related considerations.
Counseling regarding potential liability issues relating to the use of copyrighted materials, including open-source software, to train AI models, as well as advising on issues relating to AI-generated impersonations of individuals’ likeness and personas.
