Maximizing Investments, Controlling Costs, and Capturing Value: Building Trademark Portfolios to Meet Current and Future Business and Legal Objectives

How can you build and manage your company’s trademark portfolio so that it better serves your company’s budget, legal needs, business objectives, and product segment? Finnegan partners Mark Sommers and Danny Awdeh have managed some of the world’s most well-known brands. In this seminar, they will provide practical advice for maximizing the reach of your company’s trademark assets while avoiding long-term inefficiencies and unnecessary costs. Among other things, they will address how to design and implement short and long-term filing strategies customized to a brand’s projected growth and value. They will also discuss how effective clearance and filing strategies can help avoid third-party disputes and reduce legal expenses. They will further cover some of the more intriguing and strategically valuable non-traditional trademark and trade dress rights that can be acquired and protected in the U.S. marketplace. And finally, they will discuss the requirements of service of process on Taiwan companies regarding U.S. lawsuits, which were recently clarified pursuant to a case they handled for a respected Taiwan company.

Agenda

13:30 Registration
14:00 Welcome
14:05 Opening remarks by Dr. Louis Chen
14:25 Building efficient, effective, and dynamic trademark portfolios and controlling costs
15:15 Tea break
15:35 Protecting non-traditional trademarks in the United States and proper service of process on Taiwan companies
16:25 Q&A
16:45 Reception

MCLE Credit: Finnegan confirms that this activity has been certified for 2 hours of California MCLE credit.

RSVP

For more information, please contact Ms. Nori Chen at (02)2712-7001 Ext. 113
The event is by invitation only, free of charge. Space is limited to three registrants per company/organization.