Lessons Learned from the 2016 Summer Olympic Games Marketing — A Look Forward

In 2015, the International Olympic Committee revised Rule 40 of the Olympic Charter to allow non-Olympic sponsors to use participant images in advertising, subject to certain conditions. In this webinar, we will discuss the significant implications of this revised Rule on non-sponsor advertisers and consider lessons learned relative to the 2016 Summer Games, in anticipation of the upcoming 2018 Winter Games in South Korea. Specifically, we will address:

• Understanding the Rule 40 Changes
• Some of the key challenges faced by non-sponsor advertisers leading up to and during the Summer Games
• Key takeaways for advertisers going forward

Speakers: 
Julia Anne Matheson 
Kelly L. Williams

Date:

Wednesday, December 7, 2016

Time:

10:00 - 11:00 a.m. PST
1:00 - 2:00 p.m. EST

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