Pitfalls in U.S. Trademark Practice and How to Avoid Them

Finnegan attorney Marcus Luepke will discuss the cornerstones of the U.S. trademark registration system and its fundamental differences to the European practice. He will explain how trademark rights can be established in this use-based system and how the strict use requirements impact the registration and maintenance of U.S. trademarks. Marcus will provide an update on the recent developments in the U.S. fraud regime and include strategic advice on how to avoid the typical challenges for foreign trademark owners when securing and maintaining trademark rights in the U.S. For more information, please see GRUR’s website.