Going for Advertising Gold: Rules for Advertising During the Olympic and Paralympic Games

With Opening Ceremonies in Paris just days away, athletes all over the world are getting ready for high-stakes performances. Back home, the U.S. Olympic and Paralympic Committee (the “Committee”) is busy too. In addition to coordinating training and funding for the U.S. Olympic and Paralympic teams, the Committee keeps close watch for brands attempting to unfairly capitalize on Olympic fanfare leading up to and during the Games. With increased scrutiny all but certain over the next few weeks, this post highlights two important guidelines for advertisers to bear in mind during the Olympics: restrictions on use of Olympic intellectual property and Rule 40’s sponsorship restrictions. Click here to read more.