July/August 2020
The Journal of Robotics, Artificial Intelligence & Law
As robotics and artificial intelligence (AI) technologies continue to grow, businesses in this field face the challenge of how they should name their new technologies. Moreover, as part of this naming process, these businesses must decide whether the name that they have chosen will be (a) their exclusive brand/trademark, or (b) a generic term for their new technology that will enter the public’s vocabulary. Failure to distinguish between trademarks and generic names can lead to significant branding problems later making it impossible to distinguish a business’s product or service from that of its competitors. In this article, Finnegan attorneys Brett Heavner and Yinfei Wu identify common trademark pitfalls that robotics companies face and provide practical tips for avoiding them.
Read the full article here.
Originally printed in The Journal of Robotics, Artificial Intelligence & Law in July/August 2020. This article is for informational purposes, is not intended to constitute legal advice, and may be considered advertising under applicable state laws. This article is only the opinion of the authors and is not attributable to Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, or the firm’s clients.
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