Ass Armor LLC agreed to settle with Finnegan client Under Armour and stop using or registering any trademark, logo, or name with the words "armor" or "armour". In 2015, Ass Armor filed a complaint seeking declaratory judgment that its "Ass Armor" mark did not infringe Under Armour’s mark and that three of Under Armour’s trademarks should be canceled. Under Armour later filed its own counterclaims for trademark dilution, unfair competition, trademark infringement, and cybersquatting under the Lanham Act and Florida state law.
Finnegan attorney Douglas A. Rettew represented Under Armour. He said, "Under Armour is very pleased with the result of this case, particularly the final consent judgment entered by the court acknowledging Under Armour’s considerable rights in its UNDER ARMOUR, ARMOUR, and various ARMOUR-formative trademarks, and that the use of ASS ARMOR infringes those rights."
