Partner
Jennifer's extensive experience in advertising law also benefits clients long before they become embroiled in litigation, regulatory, or self-regulatory actions. To ward off unwanted scrutiny from regulators and competitors, Jennifer advises clients on best practices in the development of claim substantiation, including consumer research, in-home use tests, consumer preference surveys, technical product testing, clinical trials, ingredient-specific studies, and other claim support.
A leading practitioner in the field, Jennifer provides advertising guidance across a wide range of sectors, including consumer products, personal care, telecommunications, food and beverages, household appliances, clothing and shoes, over the counter (OTC) drugs, dietary supplements, trade associations, and financial services. Having served as a long-term in-house surrogate in several legal departments, Jennifer appreciates the on-the-ground business demands that underlie clients' legal, regulatory, and self-regulatory needs.
Articles
Stanley ‘Heavy Metals’ Class Action: When Silence Is Not So Golden Stanley ‘Heavy Metals’ Class Action: When Silence Is Not So Golden
March 25, 2024
World Intellectual Property ReviewAd Law Buzz Blog
“Banning” a Banned Ingredients Claim: NAD’s Application (and Expansion) of the FTC’s Green Guides “Banning” a Banned Ingredients Claim: NAD’s Application (and Expansion) of the FTC’s Green Guides
March 18, 2024
Event
The Evolving Landscape of Environmental Claims The Evolving Landscape of Environmental Claims
February 21, 2024
Philadelphia
Ad Law Buzz Blog
Truth in Recycling: A Look into California’s SB 343 Truth in Recycling: A Look into California’s SB 343
February 15, 2024
Ad Law Buzz Blog
“Carbon Neutral” Claims: Yet More Grounds for Caution “Carbon Neutral” Claims: Yet More Grounds for Caution
February 14, 2024
Commentary
Finnegan Adds Atty in DC to Lead Firm's Advertising Practice Finnegan Adds Atty in DC to Lead Firm's Advertising Practice
October 16, 2023
Law360Press Release
Finnegan Hires Jennifer Fried to Lead Its Advertising Practice Finnegan Hires Jennifer Fried to Lead Its Advertising Practice
October 16, 2023
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Finnegan is thrilled to announce the launch of our new blog, Ad Law Buzz, devoted solely to breaking news, developments, trends, and analysis in advertising law.