April 2021
IP Litigator
By B. Brett Heavner; Yinfei Wu; Jessica L. Hannah
Licensing is one of the most effective ways to maximize the value of a trademark. It is also the easiest way for a trademark owner to expand geographically within a short period of time. However, successful trademark licensing still requires navigating around several tricky pitfalls. As always, up-to-date knowledge of the evolving landscape is necessary to identify and avoid those pitfalls. That is especially true given the rather active 2020 dockets with respect to trademark licensing developments. This chapter of the 2021 Licensing Update reviews prominent 2020 trademark licensing cases at the appellate court level addressing contract interpretation, quality control and naked licensing, trademark infringement by former and alleged licensees, as well as the importation of goods bearing counterfeit trademarks.
Read "Chapter 2: Trademark Licensing"
Reprinted with permission from the IP Litigator, published by Wolters Kluwer. This article is for informational purposes, is not intended to constitute legal advice, and may be considered advertising under applicable state laws. This article is only the opinion of the authors and is not attributable to Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, or the firm’s clients.
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