2021 Licensing Update: Trademark Licensing

Licensing is one of the most effective ways to maximize the value of a trademark. It is also the easiest way for a trademark owner to expand geographically within a short period of time. However, successful trademark licensing still requires navigating around several tricky pitfalls. As always, up-to-date knowledge of the evolving landscape is necessary to identify and avoid those pitfalls. That is especially true given the rather active 2020 dockets with respect to trademark licensing developments. This chapter of the 2021 Licensing Update reviews prominent 2020 trademark licensing cases at the appellate court level addressing contract interpretation, quality control and naked licensing, trademark infringement by former and alleged licensees, as well as the importation of goods bearing counterfeit trademarks.

Read "Chapter 2: Trademark Licensing"