November 24, 2023
World Trademark Review
Explaining the importance of brand protection to corporate executives can be challenging, especially when litigation is introduced during times of economic uncertainty. World Trademark Review sat down with in-house counsel and Finnegan partner Danny Awdeh to discuss the relationship between trademark counsel and corporate stakeholders as well as how best to navigate the intricacies of brand management.
Danny commented on expectations from clients with respect to what they’re looking for in an external law firm. He said:
“We have absolutely seen interest in diversity as a growing concern. Clients want their law firms to reflect who they are and it’s up to us to provide them with a diverse group of attorneys to work with. Finnegan has placed a huge emphasis on diversity, and we are seeing that diversity is often at the top of the list of requirements from prospective clients. Even in a litigation matter, you need a team that's diverse and capable of providing a full range of perspectives.
I think it’s also critical to understand the client’s industry and what they are trying to achieve with their business. If we understand this, we can provide the best and most appropriate counsel, and look at contentious matters through a commercially orientated lens. If you are not sensitive to the disruption litigation can bring to a client’s business, or if you are not fully aware of how things could play out relative to a client’s business interests, then I think it's very difficult to navigate litigation effectively. For me, that is my number one priority. Of course, having a proven track record that gives the client confidence that you have successfully navigated these issues before and that you're giving practical advice based on experience is crucial.”
Press Release
Finnegan and BMW Group Successfully Demolish Non-Practicing Entity NorthStar’s Efforts
April 3, 2024
Award/Ranking
Managing IP Americas Awards 2024: Finnegan Shortlisted for Nine Awards, Including Firm of the Year
March 12, 2024
Commentary
February 29, 2024
Award/Ranking
Managing IP EMEA Awards 2024: Finnegan Shortlisted for Global Firm of the Year Award
February 19, 2024
Award/Ranking
Finnegan Tops the 2024 World Trademark Review 1000, Receiving New Regional Accolade
February 13, 2024
Due to international data regulations, we’ve updated our privacy policy. Click here to read our privacy policy in full.
We use cookies on this website to provide you with the best user experience. By accepting cookies, you agree to our use of cookies. Please note that if you opt not to accept or if you disable cookies, the “Your Finnegan” feature on this website will be disabled as well. For more information on how we use cookies, please see our Privacy Policy.
Finnegan is thrilled to announce the launch of our new blog, Ad Law Buzz, devoted solely to breaking news, developments, trends, and analysis in advertising law.