Sports, Fitness, and Outdoor Recreation is part of our work in Consumer Goods and Services, and Hospitality, Gaming, and Leisure.
The sports, fitness, and outdoor recreation industries are rapidly evolving. While traditional sporting goods and fitness equipment products remain popular—and companies continually strive to make improvements in those areas—the space has expanded to include fitness concerns of the burgeoning number of people looking to enhance their health with performance and active lifestyle products. From “apps” on a phone for health-conscious consumers, to data-measuring wearables for competing athletes, to esports, a wide variety of performance technology, gaming leagues, and lifestyle products have entered the mainstream. To keep pace with customer demand, companies are tasked with continually inventing, manufacturing, and branding new and innovative products. But competition for market share is fierce, which makes protecting a product’s brand value and underlying intellectual property critical to short- and long-term success. Finnegan understands the business imperative for having a competitive edge in a crowded and ever-changing playing field.
Finnegan’s lawyers and professionals have vast experience in all areas of intellectual property law; more than 40 are former patent examiners. Our first-hand experience includes working with clients developing health and fitness tracking systems, body-worn smart medical devices, artificial sports playing fields, diagnostic mobile applications (apps), sports apparel, business methods directed to health and fitness, and mechanical technologies related to sports, fitness, and outdoor recreation equipment.
From procuring patents for new inventions to developing sophisticated litigation strategies, we help with:
After a four-day trial, secured a jury ruling for Under Armour that Armorina’s use of the ARMORINA mark constitutes trademark infringement, unfair competition, and trademark dilution.
1:19-cv-02417, D. Md., Judge Boardman
1:19-cv-01570, E.D. Va., Judge O'Grady
Obtained preliminary and permanent injunctive relief and damages in high-profile infringement in China. The Supreme People’s Court, the highest court in China, affirmed the decision, securing a complete win for Under Armour.
People’s Higher Court of Fujian Province of the People’s Republic of China
2:13-cv-04222, C.D. Cal., Judge Olguin
1:15-cv-00095, D. Md., Judge Motz
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December 28, 2023
Commentary
January 20, 2023
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Finnegan is thrilled to announce the launch of our new blog, Ad Law Buzz, devoted solely to breaking news, developments, trends, and analysis in advertising law.