For industries tied directly to the economy, protecting new technology requires careful navigation for companies’ business needs. Shifts in consumer behavior are spurring innovation and advancement in products and services ranging from dining to esports. As playing fields evolve and people look for game changing experiences, creative and comprehensive intellectual property strategies will be vital for staying relevant and competitive.
In consumer-driven markets, products and services are often only as successful as the company’s brand. Finnegan applies its full scope IP-focused legal acumen, drawn from real life experience in litigation, prosecution, and counseling to keep clients in business so they can keep making and collaborating on groundbreaking technology and innovation in industries dedicated to delivering fun and entertainment.
Protecting advancements within these industries requires a multidisciplinary team using all the available IP tools—patents, trademarks, trade secrets, copyright, and advertising. Our practice is comprised of experienced attorneys and professionals who have an in-depth understanding of the complex legal, technical, and business issues faced by companies innovating in hospitality, gaming, and leisure.
We help with:
Our Hospitality, Gaming, and Leisure practice includes attorneys and professionals with degrees in relevant scientific disciplines such as electrical engineering, industrial engineering, mechanical engineering, chemistry, and biology, as well as attorneys with extensive experience in brand management and protection. Many joined Finnegan after holding positions in industry, at universities, or as examiners with the U.S. Patent and Trademark Office.
Innovation in the AR/VR space takes many forms, including branding, digital media, software, hardware, designs, and other intellectual assets. Navigating the IP landscape in this rapidly evolving marketplace is a complex endeavor.
It is no surprise that food and beverage companies invest substantial resources creating new products and unique ways to package and market them. Companies must protect these investments by obtaining and protecting the underlying intellectual property rights that result from their innovation.
Protecting IP in this ultra-competitive market is an elaborate task due to the various technologies and intellectual properties often involved with cutting-edge gaming innovation. In collaboration with clients, we develop comprehensive, holistic IP strategies designed to protect the spectrum of their technology and innovation.
With new media platforms constantly being created, content providers and distributors are tasked with protecting their content and technology in an everchanging landscape.
From “apps” on a phone for health-conscious consumers, to data-measuring wearables for competing athletes, to esports, a wide variety of performance technology, gaming leagues, and lifestyle products have entered the mainstream. To keep pace with customer demand, companies are tasked with continually inventing, manufacturing, and branding new and innovative products.
After a four-day trial, secured a jury ruling for Under Armour that Armorina’s use of the ARMORINA mark constitutes trademark infringement, unfair competition, and trademark dilution.
1:19-cv-02417, D. Md., Judge Boardman
2:22-cv-00507, E.D. Tex., Judge Gilstrap
2:22-cv-0318, E.D. Tex., Judge Gilstrap
1:23-cv-00756, N.D. Ill., Judge Kocoras
IPR2023-00815, -00816, -00817, PTAB
1:19-cv-01570, E.D. Va., Judge O'Grady
Obtained preliminary and permanent injunctive relief and damages in high-profile infringement in China. The Supreme People’s Court, the highest court in China, affirmed the decision, securing a complete win for Under Armour.
People’s Higher Court of Fujian Province of the People’s Republic of China
8:17-cv-01795, M.D. Fla., Judges Jung, Honeywell
2:17-cv-03027, C.D. Cal., Judges Walter, Wilner
19-10013, 11th Cir., Judges Wilson, Carnes, Branch
6:20-cv-00197, W.D. Tex., Judge Albright
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