Events
Trademarks: The Importance of Comprehensive Protection in a Challenging Economy
Finnegan-Hosted Event;
Speaking Engagement
November 18, 2008
Waltham, MA
The economy is in a very fragile state and companies across the globe are focused, now more than ever, on the bottom line. This program will focus on factors critical to protecting and maintaining trademark rights when the economy dictates targeted spending. During this program a panel of Finnegan trademark attorneys will discuss the importance of brand relevance in a down economy, recent case law developments and their implications for protecting trademark rights online, effectively dealing with the proliferation of "Green" trademarks, and a best practices approach at the TTAB.
Please join moderator Chris Schultz and panelists Larry Robins, Linda McLeod, and Jon Gelchinsky as they discuss:
Strategic trademark portfolio maintenance in a troubled economy
Coming soon - ICANN to introduce multiple new generic top level domain names
Effectively dealing with the proliferation of “Green” trademarks
Keyword advertising - recent developments and their implications for protecting trademarks online
Ethical issues and fraud before the United States Patent and Trademark Office
Time
2:00 - 2:30 p.m. Registration
2:30 - 4:45 p.m. Program
4:45 - 6:00 p.m. Reception
Where
The Westin Waltham-Boston
70 Third Avenue
Waltham, MA 02451
RSVP
By November 7, 2008 to Cambridge-Seminars@finnegan.com. There is no charge to attend this program. Space is limited, please sign up early.
Parking
Complementary parking is available in the hotel parking facility.