Lynn M. Jordan

Of Counsel

Lynn Jordan focuses her practice on domestic and foreign trademark prosecution and client counseling in the areas of trademark infringement, dilution, false advertising, and domain name disputes.

Ms. Jordan has extensive experience advising clients concerning all aspects of their trademark portfolios, including the availability and proper use of trademarks and the existence of infringement. She has particular expertise regarding the interplay between trademark rights and the First Amendment. She has also been involved in every phase of trademark litigation, and assisted clients in numerous opposition and cancellation proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office.

Ms. Jordan serves a broad base of clients primarily in the entertainment, automotive, and healthcare fields. In her prosecution and counseling practice, Ms. Jordan advises clients on selection and adoption of marks, and renders opinions on the availability and proper use of trademarks. She prepares, files, and prosecutes U.S. trademark applications through the opposition and appeal process, and works with U.S. companies in planning international filing strategies.

Ms. Jordan is a former law clerk to the Honorable Herman A. Whisenant, Jr., and served as Note and Comment Editor of the Energy Law Journal while in law school.

Professional Recognition

• Recipient of the 2010 Burton Award for effective legal writing for her article "Twenty Years of Rogers v. Grimaldi: Balancing the Lanham Act with the First Amendment Rights of Creators of Artistic Works."

Professional Activities

• American Bar Association (past co-chair, Young Lawyers Division, Intellectual Property Law Section)
• International Trademark Association, Committee on Public Relations
• American Intellectual Property Law Association

Select Publications

• Coauthor. "Twenty Years of Rogers v. Grimaldi: Balancing the Lanham Act with the First Amendment Rights of Creators of Artistic Works," The Trademark Reporter, Nov./Dec. 2009.
• "Dilution of Famous Marks in the U.S.: The Victoria’s Secret Case and Its Progeny," Journal of the International Association for the Protection of Intellectual Property of Japan, March 2004.
• "Naming A Drug in Just One Color: U.S. Trademark Protection for Organoleptic Properties of Pharmaceuticals," Trademark World, March 2001.
• "The Generic Problem," Writers’ Digest, July 2001.
• "Addressing a Problem: Cybersquatting," American Journalism Review, April 2000.
• "Name Tag - Domain Name Trademark Liability," Cyber Esq., Spring 1999.
• "Qualitex v. Jacobson Products Co., The Unanswered Question - Can Color Ever Be Inherently Distinctive?" The Trademark Reporter, July/Aug. 1995.