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Webinar: Lessons Learned from the 2016 Summer Olympic Games Marketing — A Look Forward

Finnegan-Hosted Event; Webinar; Speaking Engagement

December 7, 2016

Webinar

In 2015, the International Olympic Committee revised Rule 40 of the Olympic Charter to allow non-Olympic sponsors to use participant images in advertising, subject to certain conditions. In this webinar, we will discuss the significant implications of this revised Rule on non-sponsor advertisers and consider lessons learned relative to the 2016 Summer Games, in anticipation of the upcoming 2018 Winter Games in South Korea. Specifically, we will address:

  • Understanding the Rule 40 Changes
  • Some of the key challenges faced by non-sponsor advertisers leading up to and during the Summer Games
  • Key takeaways for advertisers going forward
Speakers: 
Julia Anne Matheson 
Kelly L. Williams

Date:
Wednesday, December 7, 2016

Time:
10:00 - 11:00 a.m. PST
1:00 - 2:00 p.m. EST

Register:
There is no charge to attend this program. Please register by Tuesday, December 6, 2016. Webinar access and dial-in information will be sent upon registration.

Scheduling Conflict?
Finnegan records all hosted webinars. To view the recorded program, simply register for the webinar and you will receive an access link shortly after the live program is complete.

Speaker:
Matheson, Julia Anne

Downloadable Files:

Webinar: Lessons Learned from the 2016 Summer Olympic Games Marketing — A Look Forward