Laurence R. Hefter
Laurence Hefter’s practice includes all aspects of patent and trademark law including litigation, prosecution, licensing, and counseling. Mr. Hefter has broad experience in intellectual property matters, both as a corporate attorney and in private practice.
Mr. Hefter has been extremely successful with both jury and nonjury trials nationwide, including trademark and patent cases in Maryland, Virginia, New York, District of Columbia, Texas, California, Florida, Illinois, and Oklahoma. He has served as first chair in a variety of litigation matters involving a wide array of technologies and has argued before several U.S. Courts of Appeals.
Mr. Hefter is actively involved in dispute resolution having served as a mediator and case evaluator in a wide variety of patent, trademark, and unfair competition disputes. He has been trained as a mediator and settlement counselor and serves as a panelist for the CPR Institute for Dispute Resolution and INTA Trademark and Unfair Competition Panel of Neutrals. Mr. Hefter has also taught mediation skills.
Through his earlier association with General Electric Corporation and as head of the Mechanical Group of the Patent and Trademark Department of Atlantic Research Corporation, Mr. Hefter gained considerable insight into the workings of a corporation. He is familiar with the political and philosophical issues that in-house counsel face and has first-hand experience that enables him to assist in-house counsel with these issues.
- Served as an adjunct professor at George Washington University Law School, where he taught trademark law.
- Served on the Trademark Review Commission of the United States Trademark Association (now the International Trademark Association), of which work resulted in the important Trademark Law Revision Act of 1988.
- Selected to serve as a panelist on the CPR Institute for Dispute Resolution and INTA Trademark and Unfair Competition Panel of Neutrals.
- Served on the Board of Governors of the Brand Names Education Foundation (2000-2005).
- Selected by his peers for inclusion in The Best Lawyers in America® since 1991, and for intellectual property litigation and trademark law, 2011-2017.
- Ranked among top U.S. trademark lawyers in Legal Media Group's Guide to the World's Leading Trademark Law Practitioners, 2006, 2008, 2010, 2012.
- Ranked among top U.S. patent lawyers in Legal Media Group's Guide to the World's Leading Patent Law Practitioners, 2006, 2008, 2010.
- Recognized as a Washington, DC "Super Lawyer" in Intellectual Property Litigation, Super Lawyers Magazine, 2007-2008.
- Named by Washingtonian Magazine as one of the top lawyers in Washington, D.C.
- Consistently listed in The International Who's Who of Trademark Lawyers since 2004.
- U.S. Patent and Trademark Office (Member, Advisory Committee for Patents and Trademarks, 1988-1990)
- Bar Association of the District of Columbia, Section on Patent, Trademark and Copyright Law
- New York State Bar, Sections on Litigation; Patent, Trademark and Copyright Law
- American Bar Association (Governing Committee Forum on Franchising, 1994, 1997); (Chairman, Committees on: Patents, Administrative Law Section, 1975, 1976); (Patent Office Affairs, 1976, 1978); (Patent and Trademark Office Affairs, Section on Patent, Trademark and Copyright Law, 1977, 1980); (Unfair Competition and Trade Identity, 1980, 1981)
- International Bar Association (Chairman, Committees on: Patents, 1985, 1986); (Trademarks, 1987, 1990)
- American Intellectual Property Law Association (Chairman, Trademark Committee, 1979, 1981); (Member, Board of Directors, 1981, 1984)
- International Trademark Association (Member, Board of Directors, 1982, 1984); (Member, Trademark Review Commission)
- "Protecting Trademarks and Related Intellectual Property Rights," in Fundamentals of International Franchising, 2nd ed., American Bar Association, 2013.
- Coauthor. "Resurrecting Abandoned Trademarks - A Question of Perception," World Trademark Review, Feb./March 2011.
- Coauthor. "U.S. Trademark Dilution Act Likely to Be Reinvigorated," Trademark World, Oct. 2006.
- Coauthor. "Victoria's Secret: The Aftermath," Trademark World, May 2003.
- Coauthor. "U.S. Courts in Quandry Over 'Abandoned' Trademarks," IP Worldwide, May/June 1999.
- Coauthor. "How to Use (and Attack) Consumer Surveys in Trademark Infringement and False Advertising Cases," Trademark World, March 1999.
- Coauthor. "Trademark Law and Related Franchising Issues," Fundamentals of Franchising, ABA, 1997.
- Coauthor. "Making Your Brands Work Harder," Branding: A Key Marketing Tool, 1987.