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Consumer Products

Consumer_Products_image

About

Consumer Products is part of our work in Consumer Goods and Services.

Protecting everyday products

The universe of consumer products is constantly expanding and evolving as companies invent, manufacture, and brand products that strive to be smarter, faster, healthier, greener, sleeker, or just more fun. The array of product choices available across the globe has created fierce competition for shelf space, mindshare, and consumer loyalty. Protecting the products’ underlying intellectual property and brand value is critical to their long- term success. Finnegan’s consumer product experience spans cosmetics, food and beverage, health and beauty, nutrition, sports equipment, electronics, and more. We have a long history of working with these diverse industries and understand the fast pace of development and improvements, the changing needs of consumers, and the power of a strong brand.

Understanding the law, science, and technology

As a full-service intellectual property law firm, Finnegan works with innovative companies of all sizes, including Fortune 100, Global 1000, and public and private organizations in the broad consumer products industry. Our experience with retail and consumer products includes both durable and nondurable goods and related services:

  • Apparel, shoes, and accessories
  • Automobiles and motorcycles
  • Books and publishing
  • Consumer electronics and software
  • Cosmetics and health products
  • Food and beverage
  • Home goods
  • Media and entertainment
  • Pharmaceuticals
  • Recreational and sports equipment
  • Tires and auto parts

We help with:

  • Developing and managing a comprehensive IP portfolio by obtaining patent and brand protection in the United States and abroad
  • Writing opinions and providing ongoing counseling for new and evolving products
  • Analyzing the competitive landscape and advising clients regarding the freedom to develop new products
  • Developing licensing programs
  • Conducting due diligence investigations
  • Protecting against infringement through litigation or other dispute resolution options
  • Advising on trade secret protection and litigating misappropriation
  • Providing trademark and copyright services and advertising protection

Everyone in this industry

Experience

Carrum Technologies, LLC v. BMW of North America, LLC, et al.

Obtained complete victory against Carrum on appeal of the District of Delaware’s claim construction to the Federal Circuit following Carrum’s stipulation of non-infringement under the claim construction, thereby exonerating BMW’s ACC system, first sold in 2000, against Carrum’s 2004 patents. Invalidated several asserted claims through post-grant efforts before the U.S. Patent Office, including IPRs and EPRs, and pursued claims through proceedings before the Eastern District of Virginia to vindicate BMW’s patent challenges.

1:18-cv-01645, D. Del., Judge Andrews
21-1435, 24-1480, Fed. Cir., Judges Clevenger, Cunningham, Lourie, Moore, Prost, Taranto
IPR2019-00902, -00903, -00904, -00905, -00927, 00928, PTAB, Judges Browne, Scanlon, Tornquist
90/019,010, CRU

Certain Digital Media Devices, Including Televisions, Blu-Ray Disc Players, Home Theater Systems, Tablets and Mobile Phones, Components Thereof and Associated Software

Represented LG Electronics in Investigation concerning certain media technologies in smartphones and televisions, home theater systems, Blu-ray disc players, and tablets. Following trial, all four asserted patents were found not infringed and/or invalid.

337-TA-882, ITC, Judge Shaw

Strategic patent support led to startup acquisition

Advised a cycling-focused startup on the preparation and prosecution of a foundational patent application, which played a key role in its acquisition by a global leader in GPS-enabled technology across fitness, outdoor, marine, automotive, and aviation markets.

Secured global settlement for video game company

Resolved litigation spanning three continents faced by video game company by negotiating a global settlement. 

B/E Aerospace v. Safran Cabin Inc. f/k/a C&D Zodiac, Inc.
Represented B/E Aerospace in pursuing infringement claims against Safran and defending multiple post-grant challenges by Safran at the U.S. Patent and Trademark Office, for design of aircraft monuments. Secured favorable settlement of all claims.

2:19-cv-01480, C.D. Cal., Judge Wu

TBL Licensing, LLC v. Katherine K. Vidal et al.
Argued on appeal at the Fourth Circuit that a trademark application for the design of Timberland’s classic 6-inch “Icon” boot should not have been refused by the Trademark Trial and Appeal Board (TTAB). The appeal is pending.

23-1150, 4th Cir.

More

Insights

Articles

D. Mass. Patent Litigation Update, March 2026

D. Mass. Patent Litigation Update: March 2026

May 4, 2026

Articles

Prosecution History Estoppel: Navigating Limits on Equivalents in Patent Litigation

March/April 2026

Articles

The UPC - Only Three Years Old and Already Leading

The UPC - Only Three Years Old and Already Leading

March 18, 2026

Articles

Why Fashion Brands are Doubling Down on US Utility Patents

Why Fashion Brands are Doubling Down on US Utility Patents

March 10, 2026

Ad Law Buzz Blog

“#1” Claims: NAD’s Guardrails on Defining Product Categories

February 27, 2026

INCONTESTABLE® Blog

TTAB Affirms Refusal of MARIO’S for Clothing Due to Likelihood of Confusion with MARIO’S 3.10 for Retail Apparel Stores

February 26, 2026

More

News

Commentary

Quince Aims to Have ‘Dupe’ Evidence Shape Ugg Shoe Patent Trial

May 26, 2026

Commentary

Taylor Swift 'The Life of a Showgirl' Case Heads to Key May Hearing

April 22, 2026

Commentary

Patent Cases Down 64% YOY at PTAB, up 70% at ITC in Q1 2026

April 15, 2026

Commentary

Valve’s ‘Patent Troll’ Verdict Points to Laws, Licenses as Tools

February 26, 2026

Commentary

Albright Stresses IP Sovereignty in Allowing BMW Injunction

February 13, 2026

Press Release

Judge Albright Issues Final Written Ruling Granting BMW Anti-Suit Injunction: Landmark Decision Reinforces Exclusive U.S. Adjudication of U.S. Patent Disputes

February 13, 2026

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