Podcast: Marcus Luepke and Julia Matheson Discuss Silly Bandz®: The Latest Sensation to Stretch the Rules of Trademark Protection
Luepke, Marcus H.H.
, Matheson, Julia Anne
Having your product turn into an overnight sensation is every inventor’s dream. Must-have items like Cabbage Patch Kid® in the 80s, Ty Beanie Babies® in the 90s, and these days Silly Bandz®, are all fads that stretch into a trend where copycats quickly jump on board. Finnegan of counsel Marcus Luepke and partner Julia Matheson explain how brands can protect themselves from copycats and knock-offs.